Trademark protection refers to the ACTS and activities of protecting trademarks according to law. Trademark protection also refers to the system of protecting trademarks (procedural law or substantive law). The protection of trademarks in China has been very high.

The function of trademark protection is to protect the trademark right of trademark registrant and trademark usee by law, tell others not to use the same or similar trademark with the trademark, and investigate the relevant liability of the illegal members who infringe the right to exclusive use of others' registered trademark. To ensure that consumers can distinguish different providers of goods or services through trademarks. At the same time, to the maximum extent to protect the legitimate rights and interests of consumers and enterprises.